KCMTrade, a global CFD broker, has announced an annual strategic partnership with Australian professional golfer Enshan Hooi, becoming an official sponsor of his 2027 golf tour. The deal marks a shift from the broker’s earlier sports marketing, which centred on professional drifting events, into the golf sector. This article explains what was announced, why the partnership matters and what traders can take from it.
📑 Table of Contents
- KCMTrade and Enshan Hooi: What Was Announced
- Why KCMTrade Moved Into Professional Golf
- Commitment to Professionalism: The Bond Between Enshan and KCMTrade
- Strategy and Focus: Golf and Finance Compared
- Lessons From Golf That Apply to Trading
- About KCMTrade
- How to Check a Broker Before You Open an Account
- Contact KCMTrade
- Conclusion
- FAQ
KCMTrade and Enshan Hooi: What Was Announced
The agreement was signed at Enshan’s training ground, the Medway Golf Club in Melbourne. Enshan and Ryan, CEO of KCM Group, officially signed the agreement in the presence of many golf enthusiasts. The partnership is annual, so it runs as an ongoing commitment rather than a single event.
Sponsorship of a professional athlete gives a brand a presence at tournaments, in media coverage and in the wider golf community. For KCMTrade, the stated aim is to connect its brand with people who share its values.
Partnership at a Glance
| Item | Details |
|---|---|
| Sponsor | KCMTrade (KCM Trade) |
| Athlete | Enshan Hooi, Australian professional golfer |
| Agreement type | Annual strategic partnership |
| Season covered | 2027 golf tour |
| Signing venue | Medway Golf Club, Melbourne |
| Previous sports focus | Professional drifting events |
Why KCMTrade Moved Into Professional Golf
KCMTrade describes its sports marketing strategy as “precisely targeting high-net-worth scenarios.” Moving from professional drifting events to golf is presented as a strategic upgrade within that approach. The broker says its work with sport is built on “professionalism, precision, and efficiency.”
The collaboration is also meant to build what the company calls a value co-creation ecosystem between sport and finance. In practice, that means both sides are expected to benefit from shared ideas, audiences and efforts to develop talent.
From Drifting to Golf
Drifting and golf are very different sports, but both reward control, timing and preparation. The broker’s decision to move into golf suggests it sees a common thread between the two areas, and that thread is discipline under pressure.
Commitment to Professionalism: The Bond Between Enshan and KCMTrade
Enshan Hooi built his reputation as a multiple-time amateur tournament champion. He earned his place on the professional tour in 2027, which marks his official entry into the professional golfing arena.
What Enshan Said
Enshan commented: “As a professional athlete, I choose to partner with professional companies. KCM Trade is a brand I have long been familiar with in Australia. Their foresight and strong commitment to supporting sporting events and nurturing young talent not only empower athletes to reach their potential but also make the journey towards their dreams full of confidence.”
His comments show why the partnership matters to him: he wants backing from companies that take their own professionalism seriously.
Strategy and Focus: Golf and Finance Compared
KCMTrade believes that true brand influence comes from working alongside people who share the same values. Jason Lau, Managing Director of KCM Trade Australia, linked the two worlds directly: “Golf and finance share common traits — strategy and focus. Golfers must control the power and angle of every shot through careful planning and a calm mindset, just as success in financial markets requires professional knowledge, meticulous planning, and adaptability.”
Nurturing Talent Beyond the Course
Tim Waterer, KCMTrade’s Chief Market Analyst and a Forbes Advisor Australia Advisory Board Member, described the partnership as “more than just a sponsorship.” He explained that he often visits universities with his team to share knowledge and help develop the next generation’s skills. In his words, “every one of them, like Enshan, deserves their own stage.”
Whether it is mastering each stroke on the golf course or analysing every fluctuation in the financial markets, success depends on a keen eye for detail and a steady drive to improve. KCMTrade argues that this focus on precision, control and small adjustments is what makes every breakthrough possible.
Lessons From Golf That Apply to Trading
The comparison between golf and trading is more than a marketing theme. Both activities punish impulsive decisions and reward a repeatable process. Traders who want to apply the same mindset can start with a few practical habits.
- Plan before you act. Golfers study the course before every shot. Traders should define entry, exit and maximum loss before placing an order.
- Control your size. A golfer manages power to stay accurate. A trader manages position size so that no single trade can do lasting damage. Our guide to Forex Risk Management: Position Sizing, Stops, and Leverage covers this in more depth.
- Stay calm under pressure. Both sports require a steady mind after a bad hole or a losing trade. Step back, review, then continue.
- Review and adjust. Small, consistent corrections matter more than dramatic changes. Keep a simple log of trades or shots and look for patterns.
About KCMTrade
KCMTrade was founded in 2016 and is dedicated to offering reliable, customised and efficient trading services. The company connects clients to top global financial markets. As a liquidity provider, it supports institutional clients through a global network and offers diverse trading options to retail clients.
Where KCMTrade Operates
The company’s operations span Australia, Hong Kong SAR, Taipei City, Thailand, Malaysia, Vietnam, Mauritius and other regions. According to the company, its experienced and professional team can provide all-round support for client transactions.
The KCM Group Structure
KCMTrade is part of the KCM Group. Affiliated companies include KCM Group Holdings Limited, Kohle Capital Markets Pty Ltd and Kohle Capital Markets Ltd. For more company news, see the Forex Broker Press Releases, News, Analysis and Articles section.
How to Check a Broker Before You Open an Account
A sponsorship deal is a marketing decision, not a substitute for due diligence. Before opening any trading account, including one with KCMTrade, work through these steps.
- Confirm the regulator. Look up the broker’s licence on the public register of the relevant regulator. In Australia, the national regulator is the Australian Securities and Investments Commission (ASIC).
- Compare account types. Review the differences in fees and execution models. Our article on KCM Trade Fees and Spreads: STP vs ECN Account Comparison is a useful starting point.
- Read the fee schedule. Check spreads, commissions, swaps and any withdrawal charges.
- Understand the terms. Make sure you know the conditions attached to any promotion before you accept it.
- Start small. Test the platform and your strategy with a limited amount before committing larger sums.
Contact KCMTrade
For more information about KCMTrade, visit the official website or contact the team directly using the details below.
- Website: KCM Trade x Enshan Hooi | Rising Golf Star’s Global Journey Begins
- Telephone: 400-842-7739
- Media Contact: mkt.kellyyeung@g-g-market.com
- Customer Service Email: cs@kcmtrade.com
Conclusion
KCMTrade’s annual partnership with Enshan Hooi brings the broker into professional golf for the 2027 season. The deal is framed around professionalism, shared values and support for young talent. For traders, the clearest lesson is the same one golf teaches: plan carefully, control risk and review your results. Always check the regulation and terms of any broker before you trade.
FAQ
Who is Enshan Hooi?
Enshan Hooi is an Australian professional golfer. He won several amateur tournaments before earning his place on the professional tour in 2027.
Where was the KCMTrade partnership signed?
The agreement was signed at the Medway Golf Club in Melbourne, which is Enshan’s training ground.
Is KCMTrade a CFD broker?
The announcement describes KCMTrade as a global CFD broker. It was founded in 2016 and also acts as a liquidity provider for institutional clients.
Where does KCMTrade operate?
KCMTrade operates across Australia, Hong Kong SAR, Taipei City, Thailand, Malaysia, Vietnam, Mauritius and other regions.
How long does the KCMTrade and Enshan Hooi partnership last?
The partnership is an annual strategic agreement covering Enshan’s 2027 golf tour.
How can I check a broker’s regulation before trading?
Search the regulator’s public register for the broker’s licence details. In Australia, you can check with ASIC before depositing any funds.

